Barbara HockfieldExecutive Managing Director
For over twenty-five years, Barbara Hockfield has been a strategic communications advisor to many Fortune 100 firms. Her unique ability to achieve marketing results for her clients through a blending of creative and business strategies has yielded more than sixty-six coveted awards for outstanding innovation in strategic design and marketing effectiveness. These include; the Gold Quill Award, International Association of Business Communicators (IABC), Communications Arts (CA), the International Brand Packaging Award, the Echo Award, and the Alexander Hamilton Award.
As head of HR Global Communications at Lucent, Ms. Hockfield led the transition to a fully integrated web-based service delivery system, creating the electronic communications gateway to HR information and transactions. Ms. Hockfield was also responsible for benchmarking the strategy and building the framework for AT&Ts Web-based HR benefits delivery system three years in advance of most companies’ entry into this market.
Before joining ASA Communications as Executive Vice President, where she spearheaded revenue growth to eight million dollars in the first two years of business, Ms. Hockfield was the co-founder for twelve years of a New York based marketing communications design firm specializing in corporate communications for benefits, financial services and retail banking. She led her firm to profitability within its first eighteen months and successfully tripled its billings within the first three years of business. Clients included; American Express, MasterCard, Citibank, Chemical Bank, The Equitable, Aetna, MetLife, Hewitt, and AIG, creating such landmark campaigns as Chemical Bank’s ChemPlus, the American Express Culture Card, Citibank’s CitiPride, and Warner Audio Publishing’s Books on Tape package designs that became an industry standard.
Prior to this, Ms. Hockfield was associate marketing director at a Wall Street brokerage firm, managing product and sales communications for the company’s more than one hundred national and seven international offices.
Ms. Hockfield has served on judging panels for industry design competitions and is a member of the Board of Directors of several local and international performing arts organizations. She is an investor and activist for The Hunger Project, which funds leadership development programs for women elected to village leadership to fight hunger in South Asia, Sub-Saharan Africa and South America.